I’m an H&M fan, for their of-the-moment, affordable clothing and accessories. Their guest designer collaborations aren’t bad either. The one major downside to shopping at this store is often the quality, but for the price who cares.
Now enter H&M Home! Although the webpage has been active for a while now in the US, and has long been thriving in Europe, I haven’t purchased anything from it. As expected some items look attractive and many items are on trend, but I prefer to touch and feel my attractively priced accessories before buying them. So, imagine my delight when I learned that a home store is scheduled to open this summer (2014) right here, in Back Bay!
The home section will be attached to the newly renovated clothing section of the Boylston Street store- which has great lighting btw! I’m not sure how big or small it will be, but hopefully the selection will reflect the online store with sections devoted to ‘simple living’ and ‘modern safari’ and ‘basics’.
Check out below for a few fab vignettes from the website.