IIDEX/NeoCon Canada 2009 in review

Last month I attended IIDEX/NeoCon Canada. The highly anticipated (even if only in Toronto!) show is always an exciting opportunity to see what’s new in the industry.

This year was a little bit different, the troubled economy was felt in the downsized booths and limited exhibitors. However, the show did appear to be full of curious A&D professionals and was very well attended by the student population. Overall, the mood on the floor was light and postive as vendors tried to sell their new and revamped producted lines.

Of all the booths, this was one of my favorites;  DIRTT– environmentally friendly, modular solutions for corporate and healthcare spaces. Yes, just about everyone is trying to do something environmentally friendly these days, but what I like about  DIRTT, is their abilty to marry functionality (most surfaces are dry erase safe & can contain concealed power/data) with aesthetics (everything looked beautiful).


Too gushy? Perhaps, but picture this…you’re in your office, brainstorming with colleagues. Everyone starts blurting out ideas and scribbling them on your piano finished zebra wood wall. Crazy? No. Just a DIRTT wall system.

All kidding aside, their products come in a variety of finishes and can be configured in a number of combinations and if that doesn’t sell you, maybe their own 3D software ICE will.

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